Real Time Call Tracking
You're just guessing if you're not tracking your phone calls
Call Tracking from Capital Telecom is a valuable tool for businesses seeking further insight into their current marketing strategies.
If your business is running several marketing campaigns, a call tracking service will provide insightful information about the success of each individual campaign.
Obtaining useful statistics such as call volume from individual telephone numbers is an essential tool for those wishing to generate increased sales, expand customer bases or simply gain insights into customer trends.
7 key facts about the Call Tracking Service from Capital Telecom:
Call tracking enables you to trace the origin of each incoming call, enabling you to accurately calculate the effectiveness of each campaign and your return on investment.
For example, if you advertise in your local newspaper, on your local radio station and distribute information leaflets, you can trace every call back to the original telephone number on each advertising portal or location, i.e. your data may show that 50% originated from the newspaper, 30% from the radio advertisement and 20% from leaflets.
Equipped with this information you can then proceed to adjust your marketing campaigns accordingly to maximise future returns.
Monitor employee performance
Call tracking enables you to easily identify training issues and weaknesses; individual employee and team performance can be monitored. For example, identify who is responsible for converting the most leads or who is falling short of targets and what can be done to help them improve.
Determine peak hours
Use your call tracking data to analyse your call volume in relation to the time of day. This information can then be used to promote optimal employee output by setting the working hours accordingly. For example, you may find you receive an influx of calls on Saturday mornings, in which case you can adjust or set new working hours for this time slot in order to maximise employee output and reduce overheads whilst increasing sales and customer satisfaction.
Aid important decisions
A study carried out by CSO Insights found that ‘41% of firms report they need improvement in providing timely/accurate metrics to their sales managers.’
Call tracking has the potential to provide accurate metrics which can be utilised to enhance marketing campaigns and support business-wide decisions.
The practice of recording incoming calls can serve as a useful tool for analysing customer engagement. You can also use recorded calls for training purposes such as improving key customer service skills and aiding continuous development for staff members.
Find out in Real Time exactly which adverts work, and more importantly: which don’t!
Our Call Tracking Packages
Choose a package that suits your business needs:
0800 Package (Generates more enquiries)
Starter: 5 x 0800 numbers: £25.00 a month. This includes 1,000 minutes a month of incoming calls.
Medium: 20 x 0800 numbers: £100.00 a month. This includes 5,000 minutes a month of incoming calls.
Corporate: 100 x 0800 numbers: £250.00 a month. This includes 10,000 minutes a month of incoming calls.
Additional minutes are charged at 3p per minute. Calls that originate from mobiles are charged at 2 x rate.
03 Package (No incoming call charges – inexpensive to call or included in monthly minute bundles)
Starter: 5 x 0330/0345/0333 numbers: £25.00 a month. No other charges.
Medium: 20 x 0330/0345/0333 numbers: £100.00 a month. No other charges.
Corporate: 100 x 0330/0345/0333 numbers: £250.00 a month. No other charges.
01/02 Package (Look like you’re a local business – anywhere!)
Starter: 5 x 01/02 numbers: £25.00 a month. This includes 1,000 minutes a month of incoming calls.
Medium: 20 x 01/02 numbers: £100.00 a month. This includes 5,000 minutes a month of incoming calls.
Corporate: 100 x 01/02 numbers: £250.00 a month. This includes 10,000 minutes a month of incoming calls.
Additional incoming calls are charged at 3p per minute.
Rates shown apply only for calls routed to a UK landline.
To find out more, or to place an order – call us free on 0800 228866 and speak with one of our friendly advisors.