Why Do Callers Love 0800 Freephone Numbers?
When running a small business, you’re going to need to do everything you can to appeal to your customers. You should not only be running a great quality service, but also a firm marketing and advertising campaign. If your customers aren’t going to find you appealing, what’s the point in setting up quality services and […]
When running a small business, you’re going to need to do everything you can to appeal to your customers. You should not only be running a great quality service, but also a firm marketing and advertising campaign. If your customers aren’t going to find you appealing, what’s the point in setting up quality services and products in the first place? Believe it or not, one of the strongest moves you can make in appealing to the right customers is to set up the right communication channels.
One of the most appealing communication channels for customers all over the UK is the 0800 number. But why is this? Why shouldn’t you lead with a traditional national or local rate number? What about a mobile number? While it’s obviously a good idea to have a few channels open to your customers, an 0800 number could make a serious difference to your company’s growth. Let’s take a look at why that might be.
0800 Numbers are Free
This is probably the most obvious reason why people love 0800 numbers. Who wants to drive up call costs just to sit in a queue waiting for their questions to be answered? They’re going to want to know that their calls are free – especially if their waiting times are your fault!
There have been a few changes made to call charges over the years. What’s more, businesses and brands are moving further and further away from premium rate lines wherever possible. That’s because premium lines simply aren’t conducive to great customer care. Installing an 0800 number shows that you care. It’s at a minimal cost to you, and what’s more, it shows that you don’t mind fitting the bill.
0800 numbers, from your point of view, will pay for themselves in a short space of time. Think of all the money you could make through new leads calling you on a daily basis. Simply by setting up an 0800 number, you could be encouraging a fantastic series of income streams. There is minimal risk involved.
0800 Numbers are Mobile-Inclusive
We won’t beat around the bush on this one, as it ties in with the above point. Over the years, mobile phone contracts have been getting more inclusive, which means that call packages are starting to cover more numbers. Only a few years ago, people calling from mobiles would only have been able to use their minutes on national landlines, local numbers and other mobiles. Now, however, they can largely call 0800 numbers and have the minutes taken off their allowances.
It’s a great way to ensure that your customers have a consistent channel to reach you through without running up extra costs.
0800 Numbers are Professional
Beyond costs, you need to look at the overall appearance and image of an 0800 number. There are many people who will associate 0800 lines with professional firms and businesses, rather than small-scale operations. Therefore, if you are a sole trader, or if you are running a small business, it makes sense to set up a phone prefix that puts you up in league with the bigger names and companies in your industry.
It’s all about customer psychology. Of course, what one customer thinks, and feels is likely to differ from the next customer. It’s important to remember not to generalise. However, keep in mind that, on the whole, an 0800 number is likely to appear much more professional than a simple mobile number, which often begins with 07 and is a jumble of numbers.
Setting up an 0800 number shows that you are a professional brand. It might surprise you just how effective leading with an 08 prefix can be when appealing to customers. It’s another great route towards claiming as many leads as possible – from customers who are willing to place their trust in you.
0800 Numbers Show You ‘Mean Business’
This point is a little different to the above in that beyond professionalism, you will always need to show customers that you are passionate about what you do. You need to show that you are active in the running and growth of your business. Setting up with a simple phone number – such as a local or mobile line – can come across as a little passive.
Again, let’s consider customer psychology. A number such as a mobile line or a local setup is potentially going to appear as though you’ve set it up ‘by default’. Yes – there are going to be some customers who care this deeply about how your company looks. Setting up an 0800 number – taking the time to do so – shows that you’re deeply invested in what you do.
After all, customers are going to need as much confidence as possible in what you do if you are going to demand their loyalty. Setting up an 0800 is a great way of laying out your stall.
0800 Numbers Won’t Fix You to a Location
Once again, let’s consider customer psychology. Believe it or not, showing off a local number as your main line might actually put some customers off. This might be even worse if you have a mobile number as your main contact. That’s because a customer wants to know you have a rooted position – and that you are able to handle more than just local or roaming concerns.
Setting up an 0800 number shows that you’re fixing yourself firmly in the country. It means that you can be as flexible as you need to be behind the scenes, but customers will understand that you have a firm foundation in place.
Ultimately, setting up an 0800 number for your small business is going to be a great way to show your customers that you are professional, reliable, and passionate about all that you do. These are key elements in ensuring that you drive leads and build revenue.
Want to know more about 0800 numbers? Call Capital Telecom now on 0800 22 88 66 or take a look at our 0800 number packages online.