What is Call Tracking – And How Could It Help You Build Leads?

All businesses need to build leads. It’s a fact of commercial and corporate success! When growing your business, you will of course be looking for new ways to grow your revenue. Therefore, one element you’re really going to need to have down pat is your marketing. Marketing and advertising, of course, never truly ends – […]

All businesses need to build leads. It’s a fact of commercial and corporate success! When growing your business, you will of course be looking for new ways to grow your revenue. Therefore, one element you’re really going to need to have down pat is your marketing. Marketing and advertising, of course, never truly ends – you should always be ready to refine and upgrade your outreach as you go along. After all, customer habits and demands will change over time.

Not only that, but you’re going to need to make sure that your marketing strategies are actually driving the results you need and demand. If not, it’s high time you thought about making sweeping changes to the way you set up your marketing avenues. With call tracking, you can make sure to keep constant tabs on how you are appealing to customers and potential leads. What’s more, it could be a great asset in helping you to reach out to more people than ever before.

Could you benefit from call tracking? Let’s take a closer look.

Monitor All Your Calls

The key asset to call monitoring – which will allow you to record and listen to calls – is that it allows you to keep complete tabs on what conversations are actually taking place. Of course, you should always advise your customers and clients that their calls may be recorded for training and analysis purposes.

By checking calls and data through tracking, you will be able to fine-tune the way that your team handles client conversations. You can make sure that everyone is still on-message, and that everyone making calls from your centre is adhering to your strict policies and guidelines. 

Call monitoring will, of course, give you plenty of opportunities to train and debrief your team. Instead of having to listen in side-by-side, smart call tracking will allow you to flexibly and easily assess how well your staff is performing. When it comes to those all-important reviews, you’re going to need a flexible system which is going to support you in the grading and advice you give.

Work Out When You’re Busiest

This is something you might already be aware of, but when you’re striving to set up a new marketing campaign, or to grow your business in favour of a new demographic, you will need to keep a close eye on when you are at your peak demand. This can assist you from a marketing perspective, as well as from one of staffing.

If you don’t have enough staff to take incoming calls at peak hours, for example, you could end up missing out on important business or crucial leads. Not only that, but from an outbound call perspective, you will need to make sure you are calling at times when your demographic is most likely to be receptive. Call tracking and monitoring will allow you to easily account for this, meaning that your planning becomes a little more precise, and a lot more cost-effective.

Find Out Who’s Calling You

Of course, another great asset to business call tracking is the fact that you can see who’s calling you, and which number they are reaching you through. This means that you can effectively trace and measure the effectiveness of specific phone lines and numbers, such as those you may share through specific channels.

This is going to massively helpful from a marketing perspective. It means that you’ll be able to trim down or tailor the lines and avenues you have open – and you only have to keep the channels open which are proven to be working for you.

Crucially, it’s another cost-saving measure. This means that all call tracker packages will pay for themselves in very short spaces of time.

Is Call Tracking Right for Me?

We’re in a position to argue that call tracking is likely to benefit businesses of all shapes and sizes. After all, even the biggest of companies will still be eyeing ways in which they can grow and build revenue. No business owner wants to coast along! This is especially so for small businesses, who will be looking for ways in which they can get a real edge over the competition. 

Therefore, it’s well worth looking into different call packages available. At Capital Telecom, we make sure to offer a variety of tariffs and package levels to appeal to customers and clients who are just getting started, as well as those who wish to put in more of an investment.

Ultimately, call tracking is going to be a service that you can fall back on from time to time without having to do in-depth research. It is a modern marketing and tracking standard which works so well thanks to how much easier it can make your life.

Save Time and Money

Crucially, setting up and making use of call tracking is all about saving money as well as time. Think of all the money you might waste on marketing campaigns and phone lines which simply don’t cut it. Businesses all over the world spend years cashing out on lines and services which drive very little in the way of revenue and growth. Business building is, of course, all about trial and error. However, with services such as call tracking, you can be sure to take away a lot of the guesswork.

At Capital Telecom, we strive to make the running of modern business as easy as possible for you. From smoother connections and clearer lines to comms standards which will help you to reach more people than ever before, our focus is on growth – specifically, yours.

Call tracking is not just another piece of analytics software. It is a fully-fledged customer data engine, connected to your lines of enquiry and fine-tuned to help you make fiscally responsible solutions. Why not take a look at some of our packages and how they could benefit you in the long run? Call us now on 0800 22 88 66 or email us for a free consultation.

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