What Are the Advantages of Advertising with a Memorable Phone Number?
When setting up or running a business, it’s crucial to stand out to as many people as possible. At least, you should be standing out to the people who you really need to appeal to! You can offer the best services and the best range of products – but where do you start when it […]
When setting up or running a business, it’s crucial to stand out to as many people as possible. At least, you should be standing out to the people who you really need to appeal to! You can offer the best services and the best range of products – but where do you start when it comes to getting your foot in the door with your public? You’re going to need an airtight marketing or advertising plan which really sets you apart from the pack.
Believe it or not, one of the best ways you can really cement yourself in the minds of the public is through a memorable phone number. While plenty of customer service takes place online these days, there are still going to be plenty of people who want to speak to a human over the phone. Therefore, why should you lead with a phone number that’s going to be hard to remember?
Let’s take a look at a few reasons why it’s worth setting up a memorable phone number for your business, no matter its size and no matter your industry.
It’s The Perfect Advertising Tool
Think about it this way – all of the most successful TV advertising campaigns have catchy jingles and phone numbers. Most of the time, people are going to know to call a specific service through the simple fact that they can easily recall a number! Therefore, if you are able to set up a phone number unique to you, which bounces along nicely and which is likely to stick in the minds of the people you wish to appeal to, then they will want to call you again and again.
A great phone number is its own advertising tool in many different ways. Not only should it be memorable, it should also be easy to recall compared to the competition. Just take a look at your rivals in the industry and see what numbers they are setting up with. It’s highly unlikely, if they have been in the trade for a while, that they are using the same old local or national numbers. Chances are, they are going to be using 0800s or 0345s which roll off the tongue.
It’s Better Than a Standard Number
Yes, it’s probably convenient to set yourself up with a standard phone number, but is that really going to inspire your customers? Probably not. A local number is likely to appeal to people who want a local service. However, if you are just relying on the default number you were given by BT, for example, it’s not going to be very catchy. That is, of course, unless you get lucky.
Standard numbers don’t really do much to inspire customers. Mobile numbers, in particular, are very hard to remember. That is, unless you have a few digits the same in a row. Again, you’ll need to be lucky. Handily, you can set up a memorable business phone number through Capital Telecom for your mobile and for any local or national numbers you currently trade through. Therefore, you really won’t have to stick with the same old call sign for long.
It’s a Professional Choice
Business phone numbers which rely on default phone numbers don’t tend to pull off as well as those with unique calling signs. That, of course, is down to the memorability factor. However, it’s also a matter of professionalism. By setting up your own custom number, you are immediately telling your public that you mean business.
It is a great way to show that you are putting genuine effort into running your firm. It’s strange, but true. Setting up a memorable or unique number is going to do a lot in the minds of your customers. After all, they are going to want extra confidence and reassurance that you are going to be their best possible choice. Otherwise, they will just look for services with more professional numbers and outlooks elsewhere.
Therefore, setting up a memorable number is likely to be a great idea if you really want to show off how serious you are. Mobile numbers, again, while useful, might not inspire too many people in this regard. It pays to be careful, and to go bespoke wherever you can.
It’ll Set You Apart
This is a big plus point for using a memorable number. Memorable numbers aren’t commodities that all businesses use. In fact, some small businesses are likely to stick to default channels out of ease of convenience. However, this doesn’t mean that you should follow suit. If anything, if the rest of your industry is sticking to the default call signs and numbers, now is your chance to really stand apart from the pack in the best possible way!
Choose a memorable, unique number, and you will be able to show your customers that you intend to be the leader in your field. That is, of course, unless you are already a big fish! It’s surprising how big a fish you might become with the right phone number, however. Therefore, instead of following the pack completely, it’s worth striking out on your own when it comes to appealing to individual interests and concerns.
Take it from us – more people are likely to flock to a memorable phone number than one which is offered to a business by default. It just stands to reason! Therefore, dare to stand apart once in a while.
Choose a Memorable Phone Number
There are thousands upon thousands of unique phone number combinations waiting for you to set up through Capital Telecom. For a low cost rate, you could set your business up on a unique call sign for a monthly price you simply won’t get for less elsewhere. Why not take a look at our number packages and services now to see what appeals to you?
Of course, we will always be here to help, too, if you have any queries or concerns. Give us a call, free on 0800 22 88 66