What Are 0345 Numbers – and Are They Right For You?
Sometimes, it’s hard to keep track of all the different telephone number prefixes out there. From a non-business perspective, it’s not always easy to understand what different prefixes do, nor why certain businesses opt for certain types. You might even be a seasoned business owner and still be unsure of the different benefits! However, there’s […]
Sometimes, it’s hard to keep track of all the different telephone number prefixes out there. From a non-business perspective, it’s not always easy to understand what different prefixes do, nor why certain businesses opt for certain types. You might even be a seasoned business owner and still be unsure of the different benefits! However, there’s no need to worry, as you certainly won’t be alone. Part of our work at Capital Telecom surrounds being able to help business owners find the best prefixes and business number services to suit their customers’ needs, as well as their own.
One of the most common prefixes you’ll find available today is the 0345 number. You might well have called one or two of these on your own in terms of your own private banking or enquiries. However, it’s not always so easy, on the outside, to understand why an 0345 number is so appealing to business owners, as well as their customers. In this quick guide, we’ll take a look at why this is the case, and what you’ll need to consider if you feel that an 0345 is going to be your best shot at a business line you can rely on.
What Are 0345 Numbers?
Ok – so let’s cut right to the chase. An 0345 number is a non-geographic telephone prefix based in the UK. It’s generally a business prefix, which means it’s very likely that if you call, or are called by an 0345, you’re going to be speaking to a firm or brand representative.
By non-geographic, we mean that 0345s aren’t nailed down to any specific location. 01 and 02 numbers, on the whole, are tied to specific towns, cities, and counties across the UK. These are referred to as local and national numbers, generally. However, many business owners prefer to avoid tying themselves to locations simply because it can be a little restrictive. It all depends on the sort of business you run and what you want to do with it in the long run.
For example, a non-geographic 0345 number might be appealing to a smaller business in, say, Macclesfield, who has designs on expanding nationwide – without having to set up other offices, or moving everything down to London. However, this is just the tip of the iceberg.
Is 0345 the New 0845?
In a lot of ways, the 0345 number prefix has crept in as a more customer-friendly alternative to the 0845 standard. 0845 numbers are often premium lines, which means that callers can expect to pay a higher rate to call through and connect than through local or national numbers. A few years ago, premium lines received a bad reputation for the fact that some businesses were escalating costs for very little reason. Thankfully, regulations have helped to make things fairer for all parties since then, and as such, premium lines are nowhere near as expensive as they used to be.
There is absolutely nothing wrong with making money off phone calls into your business, and premium lines certainly aren’t the bad guys that the press would have had you believe a few years ago. However, 0345s offer a cheaper alternative that’s just as easy for callers to remember, and this means that they are likely to be more preferred by your average customer or prospective new client. For example, you will have likely found over the years that plenty of banks and financial services, which many people rely on as essential contacts, have switched from 0845 to 0345.
That said, no – 0345s aren’t the new 0845s. Both co-exist, but for many businesses, it’s easier to encourage calls into an 0345 number than it is to get calls into an 0845. It’s not impossible to make money off the latter, but it all really relies on who your customers are.
A Cheaper Balance
So, let’s tap into this idea of call costs a little further. How much does it actually cost customers to call 0345s, on the whole? That can vary – but they are generally chargeable along the same lines as 01 and 02. Therefore, many people will find that 0345s, and in fact anything beginning with 03 numbers, are included in their home phone and mobile tariffs and packages. This isn’t always the case, however, so it’s the responsibility of a caller to check these points out beforehand.
An 0345 number is also preferable, in some cases, to some prefixes, for businesses. 0800 number provide a fantastic resource in the sense that they make calls free to customers – but business owners will need to pay for all calls they receive. This is more affordable than ever before, but business owners often prefer to continue using 0345s to really save money – and why not?
0345 numbers are seen as a level playing field for a lot of reasons. They are affordable and manageable for callers, and affordable and easy for business owners to set up. Therefore, they really do cater to the best of both worlds. Even better for businesses is the fact that, as they are non-geographic, they can be set up anywhere in the UK, even on a remote or flexible basis, without the need for any kind of physical office setup. Overall, it’s a very appealing prospect which likely appeals to growing businesses and established firms alike.
Setting Up 0345 Numbers
If you’ve decided that setting up an 0345 number is the way forward, make sure to get in touch with a team who can supply you with an affordable package and a rate which protects both your interests and those of your customers. 0345 lines are easy to manage and balance from day to day.
Capital Telecom offers a variety of business telephony packages and services to help support your growth plans as well as the ongoing needs of your callers and customers. If you’re thinking about setting up with an 0345, why not take a closer look at our services and call our team for more advice?