How call tracking can benefit your small business
Small businesses are fragile. Because their resources are so limited, they need to turn in profits as quickly as possible. This means making effective use of every tool in their arsenal. This is why call tracking is so important. When utilised appropriately, call tracking services will help you maximise the impact of your marketing campaigns […]
Small businesses are fragile. Because their resources are so limited, they need to turn in profits as quickly as possible. This means making effective use of every tool in their arsenal. This is why call tracking is so important.
When utilised appropriately, call tracking services will help you maximise the impact of your marketing campaigns and sales strategies, delivering benefits such as the following:
Identifying Effective Campaigns
The objective of call tracking is to assign specific numbers to particular marketing campaigns. This will enable you to identify the campaigns that are delivering the best leads and conversions based on the numbers customers are using to reach your company.
By identifying the most effective campaigns, you can throw more resources behind them. This will enable your struggling business to save money by cutting funding for campaigns that do not work.
Identifying Customer Touch Points
The numbers assigned to marketing campaigns are not merely attached to billboards and flyers. You will find them on webpages, Google ads, newspapers, and other numerous mediums. Call tracking services will enable you to identify the mediums customers use most frequently whenever they interact with your business. This, in turn, will affect the way you approach marketing.
You can target your campaigns towards touchpoints that are prioritised and frequented by customers, maximizing the impact of your marketing efforts.
Many service providers offer call recording services along with call tracking packages. These two functions are designed to support one another. Not only will call tracking identify popular customer touchpoints and effective marketing campaigns but will also work in tandem with call recording to acquire feedback from customers.
You can assign numbers to ads that people can call, not to talk to anyone but to leave a message. You can record these messages along with the conversations that occur between call agents and customers to gain a better understanding of the perception of your brand.
Call tracking services are not only used to track marketing campaigns, leads, and conversions. You can also use them to boost your online activity by identifying the keywords that are driving calls. Just assign numbers to your company’s visitors. This will allow you to identify the keywords they used to find your business.
You can use this information in your search engine optimization strategies.
Measuring Return on Investment
It isn’t enough to find out how well your ad campaigns and SEO strategies are doing. You need money to grow your company’s visibility online. Marketing campaigns are not free. As such, you must ensure that your business is profiting from all the money you are sinking into your promotional undertakings.
Call tracking can help in this endeavour. If you combine call tracking services with online analytics software, they will tell you whether or not your return on investment justifies a further injection of capital into the business’ promotional antics.
As was mentioned above, small businesses have limited resources. You cannot afford to sink money into endeavours that are not producing financial rewards.
If you’re interested in our Call Tracking packages, or you need help, please call us today on 0800 228 866 to speak with one of our agents.