Could Call Tracking Revolutionise Your Business Marketing Campaigns?

It’s safe to say that no two business marketing campaigns are ever quite the same. After all, marketing is a very complicated affair. Not only do you have to make sure you’re pitching to the right people in a way that is neither cloying nor assumptive, you’re going to need to track reams of data […]

It’s safe to say that no two business marketing campaigns are ever quite the same. After all, marketing is a very complicated affair. Not only do you have to make sure you’re pitching to the right people in a way that is neither cloying nor assumptive, you’re going to need to track reams of data to make sure that your campaigns are actually doing what they are supposed to. When you’re handling print marketing, SEO, clickthrough rates and more, things can get a little bit confusing.

However, surprisingly, you can make things that little bit easier simply by rethinking your business phone package. Specifically, it may be worth you setting up a call tracking service to make sure you’re clear on where your call volumes are coming from. Capital Telecom offers a competitive and leading call tracking system which you can effectively use to make sure that your adverts and client outreach campaigns are working as hard for you as they possibly can. Let’s take a closer look at what you might need to know.

What is Call Tracking?

Call tracking is as simple as it sounds. Essentially, it’s the process of keeping track of where your calls are coming from. For example, you might have a handful of different numbers which you use in different advertising campaigns. This is a great marketing technique as it means that you can isolate these lines to see which is the most popular in specific different ways.

With call tracking, you may wish to set up an 0800 line for direct enquiries, and a national number for existing queries and customers. With separate numbers set up and separate analytics systems up and running, it should be easier than ever for you to see how popular your lines are, who’s calling, and when these numbers are getting the most interest for your money.

Call tracking is a fast, simple, and legal way to ensure you know which lines are actively working their hardest for you. In decades gone by, tracking this level of data through any kind of physical line has been near impossible. Thanks to the evolution of technology, we’re able to supply an amazing level of detail to our customers in a way that will make a fantastic difference to the way you market to your own clients.

Could Call Tracking Save Me Money?

Yes – call tracking could save you money by ensuring that you know which advertising campaigns are worth investing in, and what you need to do to make sure they are driving the results you demand. Therefore, instead of throwing thousands of pounds at an ongoing advertising or marketing budget, you can effectively tailor and fine-tune your processes by working out which avenues and demographics are working best for you.

As anyone running a business will know, data is extremely powerful. It sets an amazing precedent for how we appeal to and approach our customers and can even shape the products and services we provide over time. However, while data is really useful, it should never be a nuisance to try and source. Therefore, at Capital Telecom, we strive to make things as easy and as efficient as possible for all our customers and clients.

Call tracking is a service which is always evolving. We think that it is a service that all businesses who are accepting incoming calls should be handling if they are serious about growth. After all, to be able to appeal to the next generation of callers and clients, you are going to need to pay attention to what has worked well in the past.

How Else Can Call Tracking Benefit Me?

Call tracking might benefit you further through its sheer simplicity. Capital Telecom will give you access to your own exclusive portal to track incoming call volumes and statistics on a wholly private basis. You’ll be able to see which numbers are being called most frequently, and at which time of the day.

What’s more, you won’t ever have to wait around for reports or for information to refresh. You’ll have access to real time data management and analysis, meaning you can see what’s working for you throughout the day. It’s a fast, simple way to see how your business is performing, through which markets and numbers, without having to probe too deep. As all business owners know, time is money, and that means looking into some of the most efficient ways to access the best data.

Capital Telecom has been making business owners’ lives easier for several years now. We can easily tie in additional business number supports alongside call tracking, too – such as your own unique numbers, specific prefix packages, virtual switchboards and more. If there are any ways through which we can make your life – and your customers’ lives – that little bit easier, you can be sure that we will give you access to all the best channels.

Set Up Your Call Tracker Package

Are you ready to make a serious difference to your marketing campaigns and customer outreach? It’s time to take a look at a call tracker package as soon as possible.

Capital Telecom offers cost-effective tracking and analysis which you can easily tie in with a host of modern business communications services. We make sure to line up budget friendly, streamlined ways for you to tap into your clients’ demands and intentions without you having to waste excessive time and money going into deeper investigation.

If you are already crunching plenty of data in the name of growing your business, you may be reluctant to load any more in. However, we strongly encourage you to reconsider! Call tracking data will help you tailor and re-establish your leading adverts and commercials for years to come. Print marketing, in particularly, has been notoriously hard to measure.

However, call tracking is ready to change all of that. It’s time to take charge – set up a tracker and a reporting / analytics plan which really works for your company as well as your customers.

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