Common Questions People Ask About Call Tracking
Call tracking is a vital component of marketing these days. However, a lot of people don’t understand it, especially small businesses that are trying to decide whether or not the tool serves any purpose. More often than not, you will find that they are always posing questions such as the following: What is Call Tracking? […]
Call tracking is a vital component of marketing these days. However, a lot of people don’t understand it, especially small businesses that are trying to decide whether or not the tool serves any purpose. More often than not, you will find that they are always posing questions such as the following:
What is Call Tracking?
Call tracking programs are designed to record the information surrounding an inbound business call. This includes the recording of the conversation that eventually occurs once the call is picked. It is that simple.
How Does Call Tracking Work?
As far as marketing is concerned, companies will assign different numbers to different promotional campaigns. Then they will record the incoming calls, using the numbers connected to the inbound calls to identify the ads, campaigns and strategies that were most fruitful.
Can You Use Call Tracking for Personal Reasons?
Plenty of people hear the term ‘call tracking’ and automatically assume that they can track their cheating spouse or child in a busy city. This isn’t the sort of service we offer. Call tracking, at least in this context, is business-oriented. It is meant to help companies collect data that can help them optimise their marketing campaigns.
Is it Legal?
Again, when people hear ‘call tracking’, their minds jump to the most unsavoury conclusions. They cannot help but wonder whether call tracking is legal. But they only ask those questions because they don’t understand what it is.
Call tracking is not designed to spy on personal phone numbers, gleaning information about their owners and using it to line the pockets of large organisations. Call tracking is a technology that collects data associated with incoming calls.
It collects this data using the numbers that a company owns and controls. It cannot track customer phone numbers, not in the way that people presume. As such, the technology is completely legal. You are not breaking any EU GDPR rules by using call tracking.
Is Call Tracking Suitable for Every Type of Business?
Yes, small and medium-sized businesses can use call tracking. The technology is not only available to large corporations. Every decent vendor will ensure that they have packages to suit any need, small or large.
Is Call Tracking Beneficial for Every Type of Business?
Anyone can use call tracking regardless of the size and structure of their business. We are not going to turn anyone away. We have a package to suit every situation.
That being said, certain companies are unlikely to benefit from the technology, for instance, organisations that receive very few calls. If your clients prefer to write to you rather than using phones or any other medium that can be tracked, you can still use call tracking but it won’t bear much fruit.
You also have companies that do not have the infrastructure (IP Telephony) required to support call tracking. Some companies have simply chosen to reject newer technology. This places call tracking out of their reach.
How Do You Access Call Tracking Data?
Any vendor that sells call tracking services will also provide you with an interface that you can use to view, store, and analyze your call tracking data. These interfaces are normally quite easy to use.
If you’re interested in our Call Tracking packages, or you need help, please call us today on 0800 228 866 to speak with one of our agents.