Call Tracking: Why You Need It
Have you ever wondered why we decided to include call tracking in our list of services? This question puzzles people who do not understand the purpose that call tracking serves.
They think we just throw things at the wall and then wait to see what sticks. But that couldn’t be further from the truth. Every single service we offer achieves a particular purpose, and this is especially true for call tracking.
Why You Need Call Tracking?
The fact that you don’t understand why we offer call tracking in the first place suggests that you have actually never used the service, and that is a big problem because your business is missing out on such a great opportunity.
Let’s tell you why Call Tracking matters to you:
Let’s face it. You can’t work all the time. At some point, you need to close up shop and head home. But just because you have left your place of work doesn’t mean your consumers will stop reaching out.
Many business owners ignore missed calls, especially those that they receive after office hours. But that is a mistake. Missed calls can tell you so much about the patterns of your consumers.
You might find yourself compelled to figure out why so many of them choose to reach out after business hours and how you can utilize the marketing channels driving them towards your business at such awkward times of the day or night.
Additionally, by simply keeping track of all the missed calls you field during business hours, you can finally plug some of the holes in your customer support system.
There are businesses that do not even realize it when customers try and fail to reach them. That sort of negligence leads to losses.
This is where call tracking is the most effective. The service will help you measure the success of your marketing efforts and avenues.
To be fair, many small businesses have survived without call tracking services. But it is a gamble. There is so much trial and error involved. Call tracking eliminates such uncertainties by revealing the strengths and weaknesses in your marketing schemes and giving you an opportunity to effect changes.
Call tracking will help you improve the experiences your customers encounter every time they reach out to you. This is because the service allows you to better understand the people who contact your business.
You know who they are, where they are located, their call history, the products, and services in which they have shown interest, etc.
Using this information, you can connect them to the people in your company who are better placed to engage them. You can also use those factors to craft more effective marketing campaigns that have been personalized to appeal to the unique tastes and preferences of each consumer.
You have at your fingertips information that larger companies normally spend exorbitant sums to acquire.
With call tracking services, you’re in a position to monitor and scrutinize the efforts of your employees. You don’t need the clients to evaluate your staff at the end of every interaction, not when our services can enable you to determine the efficacy of every man and woman under your management who has had the opportunity to engage a customer over the phone.
This actually feeds back into the marketing factor. If you know where your people are failing, you can take steps to initiate fixes that will give your brand the kick it needs.
If you think that marketing and call tracking services are heavily intertwined, you’re not wrong. There are other areas in which call tracking can be of service. For instance, it can tell you the average time spent on calls.
You can determine the time of day during which your phone lines are either the most or the least busy. There are even ways of determining the avenues that are encouraging phone contact from consumers.
But all that information will ultimately help you optimise your marketing strategies, and that is a good thing. Call tracking services are not a luxury. In fact, their absence might be the one thing that has kept your business from achieving its true potential.
If you’re interested in our Call Tracking packages, or you’ve any questions, please call us today on 0800 228 866 to speak with one of our agents.