Call Tracking Myths and Misconceptions
Call tracking is a vital tool for marketers. It allows you to acquire actionable data by attaching unique phone numbers to different marketing tools and sources. This allows you to measure the effectiveness of your marketing efforts by identifying the people who call you and the mediums they use in finding you. Most people think […]
Call tracking is a vital tool for marketers. It allows you to acquire actionable data by attaching unique phone numbers to different marketing tools and sources. This allows you to measure the effectiveness of your marketing efforts by identifying the people who call you and the mediums they use in finding you.
Most people think they know what call tracking entails but their understanding of the concept is informed by a variety of myths and misconceptions, including:
People know what call tracking does but they don’t know how it works. As such, many of them are convinced that it is really difficult to install and utilise. But that isn’t true. In most cases, companies like ours do all the heavy lifting. Any hard work associated with call tracking revolves around the time it takes to analyze all the data you will collect.
Otherwise, there are no heavy hardware and software installations required.
People think that call tracking is a relatively new invention and this compels them to ignore it because new technologies are typically fraught with challenges and complexities resulting from the fact that they are still untested.
However, call tracking has been around since the early 1990s. The industry has spent the last few decades refining their tools. So you have nothing to worry about.
It doesn’t work!
Some people doubt the efficacy of call tracking. They think that it is more of a luxury than a necessity and it complements other marketing tools rather than delivering any tangible results on its own. But this is false.
You cannot craft an effective marketing strategy without gaining an in-depth understanding of the people you want to reach. And this is what call tracking provides. It gives you an idea of the types of individuals that have responded positively or negatively to your marketing efforts and how you can refine your strategies to appeal to them. It definitely works.
Some call tracking services are definitely expensive but they are normally accompanied by a bevy of tools and services encased within a single package. So you can trust that you are getting more than enough value for your money.
Additionally, the profits you will earn in the long run once the benefits of call tracking bear fruit make the technology a worthwhile investment.
I’ll need new numbers
It’s a common fear that call tracking services will force your business to adopt new numbers. But this isn’t true, however, you will be expected to use new numbers that will be assigned to call tracking but this won’t affect your current business number. In fact, there is no need for you to involve your business number in your call tracking experiment.
This should assure people who think that their customers will grow suspicious if their business keeps changing its numbers.
You have nothing to fear from call tracking. The technology works for both online and offline ventures. It is a basic tool that doesn’t require any additional hardware installations to work. The objective is to attach particular phone numbers to specific marketing campaigns. After that, it is a simple matter of waiting to see which numbers receive the most activity.
If you’re interested in our Call Tracking packages, or you’ve any questions, please call us today on 0800 228 866 to speak with one of our agents.