Attract More Customers by being Upfront with the Cost of Calls to your Business

As businesses increasingly rely upon technology as a mode of communication, it goes without saying that ensuring customers remain happy and satisfied with the service they receive is a top priority.

Honesty is the best policy

Being upfront and honest really is the best policy when it comes to advertising your call rates. People admire honesty, transparency and good customer service and you can achieve all of this by simplifying your call rates.

You see, people are often put off making calls or worse still, can feel dissatisfied and unhappy with the service they receive because they feel they have been charged over the odds.

In the past, customers would be faced with mystery surrounding the cost of their call; they would be told that the call would cost a certain amount per minute from a BT landline but an undisclosed, yet significantly higher figure per minute from a mobile phone or another provider.

This posed two problems, firstly the customer would rush to end the call as soon as they can, whist feeling irritated and overcharged, and secondly they’d have a shock when their next phone bill came through complete with an extortionate amount for said annoying call.

Whilst this situation would be most annoying to your customers, it could prove to be detrimental to your business as your customers wouldn’t know whether the steep call charges were coming from you or their mobile phone provider because these two figures were jumbled together.

A simplified system

If your business largely relies upon telephone contact, you’ll be pleased to know that it’s super easy to be upfront with your call rates these days. From 1st July 2015 a new, simplified system was put in place to make it easier for consumers to calculate the cost of their calls. The costs are now divided into two parts:

  1. The access charge – the amount the customer’s landline operator or mobile phone provider charges per minute for calling service numbers
  2. The service charge – the amount the number itself costs to call

Working out the cost of a call is simple because the access charge is always the same which means they will already know the figure or will be able to find it out easily and if you’re transparent and upfront with your charges they’ll have no problem working out the cost and there’ll be no more unexpected surprises in their phone bills.

Taking a proactive approach in ensuring you make your call rate information easy to find on your website you will be creating an honest, trustworthy image whilst demonstrating your commitment to Ofcom rules.

Are you making it easy for your customers to contact you?

Did you know that you can make it even easier and more attractive for your customers to call you? Whilst it isn’t compulsory to change your number, you will find a service number, such as an 0844 or an 0800 freephone number could make your business even more accessible. Freephone numbers are free to call from both mobiles and landlines and service numbers provide a nationwide appeal – the ideal solution if you want to step away from regional ties.

Take a step in the right direction

If you’d like to find out more about Capital Telecom’s range of freephone and service numbers, simply click here. Alternatively, if you’d like to talk to a member of our experienced team, call today on 0800 22886

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