3 Reasons Why 0800 Numbers Increase Advert Response Rates
Ever wondered why so many brands and businesses lead with 0800 number prefixes over any other kind or type? There are plenty of reasons why 0800s remain the biggest business prefix standard available in the UK right now. Yes – there’s plenty of choice nowadays with the arrival of virtual numbers and the increasing popularity […]
Ever wondered why so many brands and businesses lead with 0800 number prefixes over any other kind or type? There are plenty of reasons why 0800s remain the biggest business prefix standard available in the UK right now. Yes – there’s plenty of choice nowadays with the arrival of virtual numbers and the increasing popularity of 0345s, but 0800s have been around long enough now that many people know a reputable business as soon as they see this prefix.
But why do so many businesses fall back on 0800s for advertising responses time and time again? What is it about this prefix which proves so popular? Rather than it simply being a case that these numbers are easy to remember, 0800 lines could actually make things more convenient for your callers. Not only that, but they could actually result in you making more money and pulling in more interest than you have been doing for some time.
Let’s take a look at a few solid reasons why 0800 numbers have never been more important for converting on your advertising, print or otherwise.
0800s Are Free
This is a bit of a no-brainer, really. 0800 numbers are absolutely free to call from most mobiles as well as UK landlines, and that alone is going to appeal instantly to anyone who wants to call you. Whether your callers want to resolve a query or want to know more about your services, you can rely on an 0800 number to bring the right people into your call centre.
0800 numbers are immensely popular with people who are looking for support. Rather than having to worry about shelling out to pay for a technical support call, callers can rest assured that they will now be able to dial up and speak to an agent without it costing them a penny.
Of course, the knock-on effect is that you, the company, will need to foot the bill for any calls to your 0800 numbers that come your way. However, this is actually more cost-effective nowadays than it has been for some time. With our flexible packages, you can be sure that you are only ever paying for the 0800 calls you want to receive, and what’s more, these charges will more than pay off in a very short space of time.
0800 numbers give your adverts that extra kick – a free call holds no risk. That’s going to instantly appeal to the casual observer and will therefore convert a new customer or caller.
0800s Show You Care
You may remember a period of time a while ago when there was growing concern over premium rate lines, and how much money companies could charge customers just for calling their centres. It’s neither illegitimate nor illegal to make money from incoming calls. However, the way in which you can charge customers has changed somewhat thanks to new regulations, and this has also led to a raft of businesses leaving 0845 numbers and other premium rate prefixes behind in favour of 0800s and 0345s.
However, there’s also a little bit of psychology we need to keep in mind here, too. Keeping this in mind when it comes to knocking back a premium rate service, the moment a caller sees that you have an 0800 number available, they are going to instantly know that you care about their money and their welfare. Simply by setting up an 0800 number to call, you are distancing yourself from the next company, offering a technical support service at the cost of £1 per minute. You’re instantly appealing to people not only for the fact that it’s a free call, but that you’re willing to foot the bill.
This psychology isn’t that obvious on the face of things, but it genuinely works. Think about your own experiences! Faced with two similar advertisements, wouldn’t you find the offer of an 0800 number more appealing than a premium rate line? It’s likely that you would. Therefore, use the same psychology and actually save your callers money, too.
0800s Show You MEAN Business
This, again, is a pretty obvious point to make, but the moment someone sees that you have an 0800 number, they are going to know that you are running an established business. Yes – it’s perfectly fine to set up with a mobile number or local line if you are in the process of growing your business, but over time, you’re going to need to pick a number or line that’s going to cement yourself in the minds of your clientele.
An 0800 number shows that you are an established business with a fixed place in the UK. Mobile numbers generally tend to show that you are a contractor or a flexible businessperson. This, again, isn’t a bad thing, but if you’re looking to appeal to larger clients and services, it makes sense to choose a number that’s going to show you actually mean business. An 0800 number tends to be a leading sign that you have a UK business with plenty of clout.
Again, this is another psychological consideration, meaning that you really will need to think about getting into the minds of your callers if you’re going to convert on your advertising. As you can see, the power and worth of an 0800 number is perhaps a little bit surprising!
Get an 0800 Number Now
0800 numbers are quick and easy to set up, and when you choose Capital Telecom, you’ll be able to save a packet on generating leads. Believe it or not, one of the best ways you can generate and build on leads from the get-go is to set up an appealing telephone number. An 0800 number is free to call and shows callers that you have an established brand. What’s not to like?
Make sure to take a look at our 0800 number packages and do also get in touch with our team if you’d like to know more about freephone business number benefits. Call now and we’ll even help to tie in your existing number or mobile with an 0800 label over the top!